Brand Identity

Project

Bloom Bundt Cakes, LLC.

Role

Brand Designer/Graphic Designer

Organization

Bloom Bundt Cakes is a local micro bakery in Phoenix, AZ who started up in 2024. Bloom needed a brand design, so I worked to build a brand identity to make the business stand out.

Bloom Bundt Cakes is a micro bakery whose focus is on creating both delicious and nutritious baked goods for their local community in Arizona. Bloom uses organic and non-GMO ingredients, and they do not use artificial flavors or colors, because they are passionate about serving real, good food.

Bloom started up in the last quarter of 2024. Being a new company, they wanted a polished brand to begin building a following.

The Project

As a brand designer, I first had to find out what Bloom Bundt Cakes wanted to convey to their target audience. There were three key points that I gathered to focus on:

• Natural ingredients

• High quality

• Local to Arizona

The Process

With these in mind, I started with a mood board and began looking at colors and fonts to match the personality of Bloom's identity.

Logo & Color Pallet

With Bloom's focus on natural ingredients, I wanted to incorporate green as a main color, to inspire feelings of nature. However, I chose a more jade green, such as the one found on succulents, to tie in the Arizona desert feel.

In the logo, I also included two cacti to drive home the local nature of the brand, and to distinguish it from other bakeries and businesses with the word "bloom" in their name. I wanted to bring an air of elegance with the design, while still maintaining the roots of a desert bakery.

Brand in Action